How Much Money Google Make Per Search

Alphabet, parent company of Google, released its earnings report yesterday for its quaternary quarter. In it, we learned Google search advertising revenue increased 35% compared to the same quarter in 2020.

Overall, Alphabet reported Q4 revenue of $75.iii billion, upwardly 32% from $52.viii billion vs. Q4 2020. For fiscal twelvemonth 2021, Alphabet acquirement was $257.6 billion, an impressive 41% increase from $182.5 billion in FY 2020.

Full Google advert upwards 32.5%. In Q4, total Google ad brought in $61.two billion in revenue. In Q4 2020, that figure was $46.2 billion. "Total Google advertising" includes Google search and other, YouTube advertising, and Google Network.

Philipp Schindler, Google's SVP and chief concern officer, said on the Alphabet earnings call that this growth was driven by "broad-based strength in advertiser spend and strong consumer online activeness. In the fourth quarter, retail was again by far the largest correspondent to year-on-twelvemonth growth of our ads business. Finance, media and entertainment and travel were also strong contributors."

And in fiscal year 2021, total Google advertizement grew 42.5% yr over year compared to 2020 – $209.five billion vs. $146.9 billion.

Wondering what percent of Alphabet'southward full acquirement came from Google advertisement in 2021? That would be 82%.

Google Search & other up 35.7%. In Q4, search advert accounted for $43.3 billion in revenue, Alphabet reported. In Q4 2020, that number was $31.ix billion.

Looking at fiscal year 2021, Google search and other brought in just under $149 billion, an increase of 43% over $104 billion in 2020.

YouTube Advertising up 25.3%. In Q4, YouTube advertising accounted for $8.6 billion in acquirement. In Q4 2020, that number was $6.8 billion.

For fiscal year 2021, YouTube advertising brought in $28.viii billion, an increase of 45.eight% over $19.7 billion in 2020.

Google Network upwardly 25.5%. In Q4, the Google network accounted for $ix.iii billion in acquirement. In Q4 2020, that number was $vii.4 billion

For fiscal year 2021, Google network brought in $31.7 billion in acquirement, upwardly 37.2% versus $23 billion in 2020.

Why we intendance. Final calendar week, Microsoft reported its search revenue, a much smaller $3 billion by comparing during the same time period. Clearly, Google is the behemoth in search advertizing. This provides fifty-fifty more proof that brands and businesses are investing in paid search advertisement on Google. During the earnings phone call, Google highlighted advances in AI, machine learning, and automation equally ways they are helping advertisers observe opportunities. The big question: is Google delivering enough conversions and the best ROI? Schindler noted that "there's a lot of intelligence in our auction to deliver peachy ROI for advertisers, simply at that place'southward always more than we can exercise."

Source: Alphabet Fourth Quarter and Fiscal Year 2021 results

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Danny Goodwin is Senior Editor of Search Engine State. In improver to writing daily about SEO, PPC, and more for Search Engine State, Goodwin too manages Search Engine Land's roster of subject-matter experts. He also helps plan our briefing series, SMX – Search Marketing Expo. Prior to joining Search Engine Country, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

Source: https://searchengineland.com/google-q4-2021-earnings-379735

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